James Newbill's Experience:
Global Digital Marketing at Promethean2014 - Present
o Coordinate with the Alliances team, identifying potential marketing alliances or partners that could serve as sources of teacher and educator traffic to new product, ClassFlow.com. Work cross-functionally in leading implementation, tracking, reporting and program management of marketing-related aspects for all ClassFlow strategic alliances and other marketing partnerships. In coordination with Alliances, Finance, Legal and Product teams, and in support of ClassFlow, lead development and legal execution of identified marketing partnerships including but not limited to aggregators, solution providers, affinity groups, associations and other key influencers. Work with Alliances and Marketing to define, track and report performance metrics for identified ClassFlow marketing partners. Support Alliances, Product, Marketing Senior Leadership Team (SLT), company Senior Management Team (SMT) and other key stakeholders with data-driven insights and recommendations. Manage designated marketing budget and develop performance model based on efficiency of each ClassFlow marketing partnership. Optimize partner marketing initiatives to continuously improve efficiency. Build comprehensive agenda around 'test and learn' to refine experience around ClassFlow's digital and direct marketing strategy.
Consultant at White Dog Consulting2004 - Present
Created a "results" driven company focused on creating innovative and targeted marketing strategies that assure proven ROI. A company committed to helping other companies to get the most out of their direct, interactive marketing, and alternative media programs. Current client: Great American Power - Marketing Strategy (Online/Offline/TM) Achievements: ? Director of Online Marketing and Web Analytics. Drove all online marketing onsite and offsite. In charge of analyzing traffic behavior and channel acquisition in order to maximize the effectiveness of lead conversion and retention. Managed implementation project of the web traffic tracking solution Omniture across 14 websites totaling over 4 million unique visitors a month. ? Pioneered Social Media strategy for Apartmentfinder.com and Digital Sherpa - A Content and Social Media Provider for Business. Early adopter of Blogging, Twitter, Facebook, Pinterest, youTube and Mashups combining all. Was able to target social media influencers for optimization by social weighting. ? Internet Director for Beazer Homes. Developed and Executed Internet strategy that included SEO/SEM/Display/Social Media/Email Marketing/DR Radio/Newspaper. ? Developed and managed telemarketing marketing plans for People PC, EarthLink, and Dayton Power and Light. Broadband, Municipal WiFi, B2B, and Upsell. ? Worked with Infocison Management Company to grow the EarthLink teleservices business from $1.2 million to $16 million one year. Managed Outbound/Inbound sales and customer service programs. Integrated CC and Mail using BI and their full service variable print and fulfillment service. ? Implemented CRM system and customer contact strategy for a national Web Hosting Company. ? Co-founded Skribit in 2007. Skribit is a user-generated content suggestion application initially focusing on enabling bloggers to effortlessly receive ideas on topics to write about from their readers. Before closing it's doors in 2011 we had 20,731 users.
Vice President of Channel Partnerships at Response MineSeptember 2010 - May 2011
Offline marketing, Telemarketing, Customer Experience.
Co-Founder at SkribitNovember 2007 - April 2011
Worked with a group of 60-70 people as part of Atlanta Startup Weekend to develop and launch an internet company in a weekend. Skribit improves the communication channel between bloggers and readers, allowing topic suggestions from readers to be voted up via an embedded widget on the blog site. www.skribit.com.
Customer Marketing and Channel Management Practice Leader (Consultant) at Retail Energy Advisors LLCMarch 2010 - February 2011
Worked with emerging retail energy companies to enroll new consumers by consulting on marketing strategy and execution. ? Built a comprehensive marketing plan for two new energy retailers in the Pennsylvania service area. ? Developed the customer acquisition model and customer experience strategy "Customer Touch Point Architecture" for the largest provider of gas and electric in the Ohio service area.
Director of Online Marketing and Web Analytics at Network Communications Inc2008 - August 2009
Director of Online Marketing and Web Analytics. Drove all online marketing onsite and offsite. In charge of analyzing traffic behavior and channel acquisition in order to maximize the effectiveness of lead conversion and retention. Managed implementation project of the web traffic tracking solution Omniture across 14 websites totaling over 4 million unique visitors a month. ? Pioneered Social Media strategy for Apartmentfinder.com and Digital Sherpa - A Content and Social Media Provider for Business. Early adopter of Blogging, Twitter, Facebook, Pinterest, youTube and Mashups combining all. Was able to target social media influencers for optimization by social weighting.
Director of Online Marketing at Beazer HomesNovember 2007 - June 2008
Internet Director for Beazer Homes. Led the overall strategic direction and development of the online architecture to ensure Beazer's e-based marketing program is best in class at meeting consumer needs, driving the customer experience, and delivering increased traffic/leads. Directed the development and implementation of an organic SEO and SEM strategy to drive more business to the Web for Beazer Homes.
Senior Manager, Direct and Biz Marketing at EarthLinkJanuary 2000 - May 2004
Initiated and directed marketing programs for B2B and B2C Internet products, including development of strategic marketing plans and designing integrated marketing strategies and media buying. Create and execute promotional and branding campaigns, customer surveys through multiple mediums, and direct mailings. Thoroughly analyze existing markets, tracking high-and low performing zip codes and taking appropriate action to maximize return-on- investment. Piloted telemarketing program to maximize sales. Develop, manage and administer 3 independent budgets totaling up to $18 million.
Sales Training Manager at MindSpringMay 1998 - June 2000
Selected to establish training program and conduct seminars for new sales personnel. Presented customer-focused, solution-based programs, emphasizing client relations built on trust. Shifted and strengthened mindset of sales team promoting positive "consultative" role, committed to identifying and fulfilling clients' needs. Provided technical training and educated teams on unique product features and benefits. Pioneered one-on-one sales coaching to local sales force. Individually staffed sales staff for both company locations.
Sales Representative at MindSpringJanuary 1997 - May 1998
Successfully established and designed up to 60 Internet-access accounts daily for residential and corporate subscribers. Responded to customer inquiries quickly, answering questions and resolving issues. Contacted and converted pre-qualified leads to customers.
Sergeant at U.S. Army ReserveJune 1989 - June 1997
The automated logistical specialist is primarily responsible for supervising and performing management or warehouse functions in order to maintain equipment records and parts. JOB DUTIES ?Establish and maintain stock records and other documents such as inventory, material control, accounting and supply reports ?Review and verify quantities received against bills of contracts, purchase requests and shipping documents ?Unload, unpack, count, segregate, palletize and store incoming supplies and equipment ?Construct bins, shelving and other storage aids ?Simplify and standardize the collection and use of maintenance data ?Raise the quality and accuracy of performance, cost and parts data through improved maintenance management